Tuesday, June 20, 2006
Cars: The Lifestyle
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My god, are those people smart. And I do mean those people in a deragatory way.
About two months ago (six weeks before the damned movie came out), my then four-year-old started pointing out these odd cars. After remarkably easy research I realized that Disney/Pixar were coming out with a new movie called Cars.
It now invades every corner of my life. From the goody bags I got for his birthday, to the pajamas he just had to have, and the Fruit Loops I gave him this morning--all before the damned thing came out.
We saw it on opening day. It was okay. 7/8 of it went over their heads, I know. I enjoyed it. But it's all they talk about.
They know it is a Happy Meal, and so we HAVE to go to McDonalds to get the cheap piece of crap that comes with it. Thankfully, they don't eat the food, but still!
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You cannot convince me that there is not a boardroom somewhere, with only elevator access, where a bunch of people (I'd like to think, only men, but they're not that smart) seeing how they can infect our youth. And damn if they're not perfect at it.
I follow, lemming that I am, but I resent it. I resent that they don't succeed solely because of a great product. I resent that they feel that they have to have insurance commercials and god-knows-what-else to make their case.
And mostly, I resent that I haven't figured out how to tap into that money train!